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The Appeal of OOH in India: Challenges Holding Brands Back

The Appeal of OOH in India: Challenges Holding Brands Back

The Appeal of OOH in India: Challenges Holding Brands Back

Sudeep Kumar Jain

Jul 272 min read

Virtual DooH, Fake DooH, Faux DooH or just FOOH....Media owners' dilemma.

Virtual DooH, Fake DooH, Faux DooH or just FOOH....Media owners' dilemma.

Virtual DooH, Fake DooH, Faux DooH or just FOOH....Media owners' dilemma.

Vineet Singh

Jul 112 min read

101 OOH SSP guide to setting up the ‘Data Prepping for your OOH Inventory.'

101 OOH SSP guide to setting up the ‘Data Prepping for your OOH Inventory.'

101 OOH SSP guide to setting up the ‘Data Prepping for your OOH Inventory.'

Vineet Singh

Jul 111 min read

When Jugaad Meets Madison Avenue: The Zomato vs. Swiggy Billboard Wars ~ A Case Study in Creative Chaos

When Jugaad Meets Madison Avenue: The Zomato vs. Swiggy Billboard Wars ~ A Case Study in Creative Chaos

When Jugaad Meets Madison Avenue: The Zomato vs. Swiggy Billboard Wars ~ A Case Study in Creative Chaos

Vineet Singh

Jul 92 min read

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